Thursday, August 12, 2010

Random word & image association


We learned a new topic about Random Association  in the lecture this week. Random Association is a random word technique, the most basic and way to generate new creative ideas. In this technique, random word were used to solve a problem. By forcing ourself to create a solution from a random keyword, we will be able to generate more ideas from different points of views.In conclusion, this technique is a good way to generate ideas.


Situation/ problem

-How to make a person stop smoking in 6 months time?

Random Words- Traffic Light



related keywords:-

metal

dirty

colors

sign

metal

metalic filter make smoking uncomfortable to lips

color

red colored cigarette indicates embedded command "Stop"


To create “SCARY IMAGES or OBJECT” that will instill fear among people through out the ages

Random Words- Kitten


keywords

fur

claw

blood

hunter




blood and claws make a sense of danger



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